Ana is the Assistant Vice President of a multinational beauty brand based in New York City, U.S.A. As AVP, she is responsible for the nationwide brand communications strategy, spearheads the development and implementation of the brand’s content and messaging strategy communicated through the company’s various non-traditional and traditional channels. Such include social media, public relations and influencer marketing, digital marketing and advertising. Her work continues to yield positive results increasing brand awareness, and B2B and B2C engagement.
Over the course of her career, Ana has also planned brand presence and logistics for over 30 fashion shows in New York, London, Milan and Paris Fashion Weeks. She has been a keynote speaker at several events and has lectured before large audiences discussing public relations and social media. Notable is her stint as guest speaker for the Digital Marketing class at the New York University Continuing School where she shared valuable insights about the role of public relations and social media in the beauty industry. Locally, Ana freelanced for Mega Magazine and Business Mirror Personal Fortune.
Ana’s attention to detail, and extensive understanding, experience from the day-to-day exposure to both the traditional and digital marketing and communications landscape in various countries equip her with the skills and knowledge to advise on brand awareness in international markets.
Education and Training
- Columbia University, New York, NY, Masters in Strategic Communications, 2014
- New York University, New York, NY, Certificate in Public Relations, 2007
- Duke University, North Carolina, U.S.A., BA English and Minor in Cultural Anthropology 2004
- University College of London, London, England, Undergraduate Affiliate Student, Spring 2003