Brendan Lidster is the Operations Manager for Asia-Pacific at Reload Media, with 5 years’ hands-on experience working with clients across Australia and the greater-Asia region.
Backed by several years’ practice in his previous Head of Earned Media role at Reload, Brendan has helped provide both strategic and tactical knowledge on developing and implementing a market leading digital strategy. He has performed this hands-on work with internal teams of large brands such as Canstar, Sealy (both Australia and Singapore), and Global Payments.
Starting as an SEO Consultant, Brendan initially spent his time helping guide clients through the rapid step changes digital marketing presents; before shifting to lead the Content and SEO teams at Reload to do the same. In January 2017, he made the shift to leading the Manila office and has overseen a 200% growth in work within the Asia region.
Brendan’s commitment to staying abreast with marketing trends has seen him attend some of the world’s leading marketing conferences, including MozCon in Seattle, USA. This unique experience and knowledge have seen him speak at Networx, River City Labs and HubSpot marketing events in Australia, and at Ignition Venture Studios in the Philippines.
In terms of expertise, Brendan’s core tactical strengths lie within the Content Marketing, Digital PR, Usability and SEO space. This mix positions him well to develop strategy and provide training on organically growing awareness and traffic for brands, by maximizing digital-customer satisfaction and advocacy.
Education and Training
- University of Queensland (Australia), Bachelor of Multimedia Design, 2007
- Griffith University (Australia), Bachelor of Aviation, 2016
- Airline Academy of Australia, Graduate Diploma of Flight Management, Commercial Pilot License w/ Airline Transport Pilot License (Aeroplane) Theory Credit / MECIR, 2016