Nina has extensive hands-on experience in project management across all phases of successful cross-platform marketing campaigns in the Philippines and abroad. She has engaged herself in building and managing strategic implementation teams, as well as provided client support for numerous consulting and technical pursuits. From account management to Project Management Office (PMO) work, she led numerous projects ranging from traditional marketing to online efforts.
She developed her professional career in New York City at digital creative agencies including Admerasia Agency, Saatchi & Saatchi, Wunderman and Publicis Digitas. She worked on multimillion-dollar brands within the pharmaceutical and international consumer brand industries. She has recently partnered with top-notch publishers such as Conde Nast and Buzzfeed in launching social media campaigns for a renowned financial brand and worked with notable influencers driving record-breaking engagement on all social media platforms. She also consulted as production lead for various fashion, sports and music partnerships including U.S. Open, Coachella and New York Fashion Week.
In her digital pursuits as Project Director, Nina delivers high-quality work along with her production savvy and expertise in project management. She provides directions for website enhancements, digital marketing campaigns, and online content creation. She is also equipped in consulting on various Customer Relationship Management (CRM) email campaigns, app development, and event marketing. Value-adding would be her capability to foresee and address potential risks and recommend practical solutions throughout a project cycle. In all her efforts, Nina’s primary goal is to implement key strategies to achieve relevancy, speed, quality, and efficiency in all facets of the project.
Her strong skills set and in-depth knowledge of the digital space has allowed Nina to take major brands from planning, execution to launch through competitive growth and promotional phases.
Education and Training
- University of Asia and the Pacific, Manila, BS Information Technology (2004)